I am Mikael Nerde. My background is in Mobile Media and Digital Relations. I have spent the last 12 years in the Mobile Industry working with companies, organizations and individuals to help them visualize their potential in mobile, realise mobility and social interaction when designing products and services, and create tangible business values through mobile. Today I create mobile strategy and do business development in mobile for different clients.My background gives me a uniquely FULL perspective, thanks to my experience as an agency working for major companies, a company working with major agencies, an entrepreneur doing both. You won’t find a better resource in this space. Here’s why:
- Created and executed the strategy to build and evolve a developer program generating applications and service for the Sony Ericsson portfolio of phones.The Sony Ericsson Developer World was rated best support program in mobile for 3 consecutive years and is still thriving today.
- Executive producer for several mobile applications and services and BAFTA award winner for work in this area.
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Launched the first Smartphone App Store in 2003 for Sony Ericsson Symbian products which was the highest grossing app store for 2 consectutive years according to Handango
Brokered 1000+ partnerships and deals in digital and mobile
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Created and implemented outreach strategies for several digital communities.
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Presented and represented products, services and corporations at major events, such as CES, SxSW, CTIA, Mobile World Congress, Game Developer Conference, MEM, Mobile Games Forum, and Symbian’s The Smartphone Show.
Here is what other people say about me:
"Mikael is a super sharp and hard driving professional. In the years before mobile phone development became über trendy, he was out there making a market and creating innovative products that SEMC consumers loved. I believe the work of professionals and pioneers like Mikael and his team helped to pave the way for the proliferation developer ecosystems and the new economy of creation in our industry. I would recommend him to anyone seeking a senior leader to drive a team to success in this type of scenario."; Leslie Nakajima, Head of Developer and Ecosystem Communications at Nokia
“I've worked with Mikael for a decade. He is a thought leader, pushing organisations to understand mobile entertainment and the available business models, present and future. He is a pragmatist and a very savvy operator. We were able to do great, award-winning work as a result. I can't recommend him highly enough.”; Paul Bennun, Owner, Somethin’ Else Group
“Mikael is a forward-thinking executive that truly understands the links between multiple consumer touch-points and the bright future that mobile content and experiences hold in this ever-emerging digital market. He is full of great ideas, knows gaming and content better than most in this space, and still knows how to have fun doing it all.”; Brian Burke, Executive Director and GM, Mobile and Devices, Smashing Ideas, Inc.
